Tramontina, a globally renowned cookware brand known for its high-quality, non-toxic kitchen solutions, has been revolutionising kitchens worldwide for over a century. In 2024, the brand expanded its footprint in India, partnering with Consult Blanco
Under this partnership, Consult Blanco was entrusted with a 360-degree digital marketing and PR mandate to position Tramontina as a household name in India. Over the past year, this collaboration has played a pivotal role in shaping Tramontina’s brand narrative, creating impactful campaigns, and driving deep consumer engagement. From a grand brand launch to landmark collaborations, our journey has been defined by strategic storytelling and market disruption.
A Grand Beginning: The Launch Event Our journey began with an ambitious and high-impact launch event that introduced Tramontina to the Indian market in style. This event set the tone for the brand, positioning Tramontina as a leader in high-quality, non-toxic cookware while creating buzz among key industry stakeholders, influencers, and consumers.
Building the Non-Toxic Cookware Narrative Recognizing the need to educate and engage consumers, we developed a compelling communication strategy around Tramontina’s commitment to non-toxic cookware. This involved crafting brand messaging, content storytelling, visual direction and targeted digital campaigns to establish the brand’s unique positioning in a competitive market.
Driving Sales with Strategic Campaigns Throughout the year, Consult Blanco executed multiple sales-driven campaigns, leveraging key shopping periods to maximize impact. Our approach combined performance marketing, content-driven engagement, and influencer collaborations to drive awareness and conversions.
‘Cooking with Traditions’ – A Viral Success One of the most successful initiatives was the influencer-led campaign, Cooking with Traditions, which celebrated the fusion of heritage recipes and modern cookware. Through compelling storytelling and strategic partnerships, the campaign amassed over 7 million views, reinforcing Tramontina’s relevance in Indian kitchens while creating an authentic connection with consumers.
